Understanding Lighting Design From A Sales Perspective

This course will provide you with a practical understanding of lighting design principles and how they inform a more consultative, design-led approach to sales. Moving beyond product specifications, you’ll learn to interpret design intent, engage meaningfully with lighting professionals, and contribute to safer, more effective lighting outcomes. Through focused modules, you’ll build the technical confidence, language, and strategic thinking required to become a trusted sales partner; one who adds value through insight, compliance awareness, and collaborative problem-solving. 

Delivery Method

Self-paced, online.

Who is this course for?

This course is part of the Lighting Sales Success routeway on the Profession Map, and has been specifically designed by the lighting industry, for the lighting industry, to equip professionals with the skills needed to move from selling individual products, to mastering complex, integrated solutions.

Learning Outcomes

By the end of this course, learners will:

• Translate a client specification document into a detailed product quotation
• Work with non-lighting professionals in the development of a lighting specification
• Interpret formal specification documents produced by third-parties
• Ensure that required design outcomes are integrated into a specification
• Understand why lighting specifications are important in the lifetime of a project

Next Steps

The course forms part of our Enhance Certficiate in Lighting Sales Success, you may be interested in the following courses:

• Identify and Understand Your Customers
• Planning, Presenting and Closing
• Understanding Lighting Design Specification From A Sales Perspective