[d]arc room 2019 launches with new venue and double capacity.
Taking place on 19-22 September, [d]arc room will take over Hall 13 at the Old Truman Brewery, home to London Design Fair, where the show will continue with its unique exhibiting concept as well as having educational workshops and a high quality live streamed speaker programme.
Brought to the Fair by [d]arc media, the team behind arc and darc magazines and the [d]arc awards, in collaboration with creative consultants Light Collective, the exhibition will showcase the most up-to-date solutions in lighting, a must for anyone involved in lighting specification.
[d]arc room features a unique exhibiting concept where every exhibitor has the same-sized space, with project management and fixture installation by the organisers. This means that start-ups and smaller companies can exhibit easily with the same presence as the more established manufacturers.
London Design Fair regularly attracts close to 30,000 visitors across four days of exciting and creative content. Over half the visitors are designers or architects with retailers also making up a big part of the audience. [d]arc room will bring a welcome contingent of lighting specifiers to the show as well as educating non-lighting professionals about the benefits of lighting design.
Paul James, director of [d]arc room, commented: “Our new home at London Design Fair in the Old Truman Brewery means we will have an even bigger audience. Whilst maintaining its own identity, [d]arc room will benefit from London Design Fair’s impressive and diverse visitor numbers whilst also bringing a new, exciting lighting element to the design show.
“Our goal is to broaden the conversation to other designers who do not work with lighting every day but nevertheless are involved in the lighting specification process. Being involved in London Design Fair will allow our architectural and decorative lighting exhibitors to meet a wide range of designers and specifiers, not just those ensconced in lighting.”
Jimmy MacDonald, Founder and Director of London Design Fair, stated: “As the Fair develops, servicing the needs of our growing trade audience becomes increasingly important, so we are delighted to be hosting [d]arc room, a brilliant and concise lighting fair with over 75 international exhibitors.”
The [d]arc room exhibition will also host the popular [d]arc room: live programme - 32 quick-fire, 15-minute presentations by leading lighting industry professionals covering the hottest topics in architectural and decorative lighting. [d]arc room: workshops will once again present interactive workshops and panel discussions providing fantastic educational content.